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September 7, 2020

15 leading OTT players including Netflix, Disney+ Hotstar and Amazon Prime Video sign self-regulation code!

The Internet and Mobile Association of India (IAMAI) has unveiled the Universal Self-Regulation Code for OCCPs (Online Curated Content Providers) with the aim of empowering consumers with information and tools to assist them in making informed choices with regard to viewing decisions. The Code has been adopted by 15 leading OCCPs in India including Netflix, Disney Hotstar, Amazon Prime Video, etc.

The Code includes a framework for age classification and content descriptions for titles as well as access control tools. It also introduces a clear, transparent and structured grievance redressal and escalation mechanism for reporting non-compliance with the prescribed guidelines. As part of this mechanism, each OCCP will set-up a Consumer Complaints Department and/or an internal committee as well as advisory panel which will deal with complaints, appeals and escalations.

The official press release by IAMAI can be accessed at – https://cms.iamai.in/Content/MediaFiles/dcc7639e-9917-4f8f-8ffa-d0e61bd3dc36.pdf.

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