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September 5, 2022

Practice Work Shop (PWS) On “Does Keyword Advertising Result Into Piggybacking On Other Brands?”

Featuring: Tanisha Agarwal

During last week’s Practice Work Shop (PWS) Session, Tanisha Agarwal, Associate, led a discussion on “Does Keyword Advertising Result into Piggybacking on other Brands?” The session saw an insightful discussion on the benefits of keyword advertising and the concept of piggybacking.
The session also delved into whether such piggybacking has an adverse impact on competition in the relevant market. The session concluded with different views on whether there is a need to develop a threshold to decide what types of keyword advertisements lead to piggybacking.

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