The Advertising Standards Council of India (ASCI) has issued draft guidelines for responsible labelling of AI-generated advertising content, open for public consultation until June 13, 2026. The framework adopts a risk-based approach, categorizing AI content into high, medium, and low-risk levels. Mandatory disclosure is required where AI significantly influences consumer decisions, while misleading content, including deepfakes and fabricated endorsements, is prohibited. The guidelines aim to ensure transparency, consumer protection, and ethical AI use in advertising.
PDF is available here.




