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December 2, 2025

Practice Work Shop (PWS) On “Whether Regulatory Intervention Is Essential To Address Structural Imbalances In India’s Film Industry?”

Featuring: Alolika Chakraborty

During the last PWS session, Alolika Chakraborty, Trainee Associate, led a discussion on “Whether regulatory intervention is essential to address structural imbalances in India’s film industry?”. The session delved to discuss the reliability of existing online verification mechanisms on user-rating platforms, the effectiveness of gag orders & blanket injunctions in curbing paid reviews, and the need for a separate regulatory body to monitor manipulated online reviews. The Attorneys further discussed that how the paid reviews, covert influencer promotions, and review bombing have created a parallel economy of unregulated persuasion that distorts consumer perception and impacts production decisions, marketing budgets, release strategies, and post-release revenue cycles. The session concluded that while transaction-based verification appears to be the most effective way forward and organic user-rating ecosystems should not be regulated, regulatory efforts must focus on paid and AI-driven or bot-generated reviews.

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