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December 8, 2025

India Accepts Its First Smell Mark – Rose Fragranced Tyres

Reported By: Alolika Chakraborty

India’s Trade Marks Registry (Controller General of Patents, Designs and Trade Marks) has accepted the country’s first-ever smell mark for advertisement, “Floral Fragrance / Smell Reminiscent of Roses as Applied to Tyres”, filed by Sumitomo Rubber Industries Ltd. The Registry observed that the graphical representation of the rose-like smell, developed by IIT Allahabad, satisfied the statutory requirement and the rose fragrance is easily recognisable to consumers while being uncommon in the tyre industry, rendering it distinctive.

The order can be accessed here.

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