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November 4, 2026

Practice Work Shop (PWS) On “Should Advertisers Label Synthetically Generated Content Based On Its Material Influence On Consumer Perception?

Featuring: Rituraj Tripathi

During the last PWS session, Rituraj Tripathi, Associate, hosted a discussion on “Should Advertisers Label Synthetically Generated Content Based on Its Material Influence on Consumer Perception?” The session explored the growing use of AI-generated and AI-assisted content in advertising, particularly in light of ASCI’s recent guidelines on responsible labelling. The discussion examined when AI-driven alterations may materially influence consumer perception and warrant disclosure, and whether routine AI-assisted editing should be distinguished from modifications that alter the portrayal of a product or its performance. The conversation also considered whether mandatory disclosures could strengthen consumer trust or risk diluting the significance of such labels, while addressing the practical challenges of compliance for advertisers, particularly smaller businesses. The session concluded by highlighting the need to strike a balance between transparency, consumer protection and creative freedom in an increasingly AI-driven advertising landscape.

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