In interlocutory applications in the
commercial suit titled Bigtree
Entertainment Pvt Ltd v. D Sharma & Anr. [I.A. 1345/2015 &
12014/2016 in CS(COMM) 609/2016], the Delhi High Court, (Nath, J.) vide its
order dated 2019.1.21, has dealt with the issue of granting exclusivity over
the prefix part of a registered mark. The suit for infringement and passing off
had been filed by the plaintiff for protection of its mark ‘BOOKMYSHOW’
registered as of 2007.4.12, and also for protection of the unregistered prefix
part thereof, viz. ‘BOOKMY’, seeking an order of permanent injunction against
the defendant’s use of the unregistered mark ‘BOOKMYEVENT’, or of any other
mark with the prefix ‘BOOKMY’; both parties’ marks being used in respect of
online ticket reservation services. Though
it had earlier granted an ex parte interim injunction, the court allowed the
defendant’s interlocutory application for vacating it and dismissed the
plaintiff’s application for an interim injunction pending disposal of the suit.
The plaintiff asserted that since its launch in 2007, its
‘BOOKMYSHOW’ venture had grown into a leading entertainment event reservation
portal in India, as a result of which not just its mark as a whole but also its
prefix ‘BOOKMY’ had acquired distinctiveness and both had come to be associated
exclusively with the plaintiff. The plaintiff contended that the defendant’s mark
‘BOOKMYEVENT’ was deceptively similar. The plaintiff further contended that
‘BOOKMY’ was an essential part of its registered mark, and thus warranted
protection. The defendant claiming use by it of its mark since 2011, which it
denied as being deceptively similar, also countered that no exclusivity can be
granted in a part of a mark especially when such part is descriptive.
The court did not prima facie find deceptive similarity
between the marks and noting that the BOOKMY prefix part was neither coined nor
invented, it prima facie found it not to be distinctive but instead descriptive
for the concerned services. In light of Section 17 negativing any exclusivity
to a part of a registered mark if the part comprises matter of a
non-distinctive character, the plaintiff’s contention that the prefix part has
acquired distinctiveness under the Proviso to Section 9(1) from use since
adoption, came to the fore. The defendant’s objection that this
is legally impossible owing to the prefix part admittedly never having been
used independently by itself led the court to the statutory-interpretational
issue of whether “use” of a mark
under the Proviso to Section 9(1) of the Trade Marks Act only includes its use
independently by itself or also its use only as part of a larger mark. The
Proviso to Section 9(1) states that a mark can acquire a distinctive character
as a result of its use, so an expansive interpretation thereof that “use” also means use only as part of a
larger mark, would then render the question of acquired distinctiveness of the prefix part a question of fact for a prima facie
view required to be taken thereon. The plaintiff urged this approach arguing
that a part of a registered mark did warrant the expansive interpretation.
The court stated that “The
plaintiff is using the mark ‘BOOK MY SHOW’ and claims that the plaintiff has
earned a strong reputation in the market. Based on this, it has been pleaded
that the prefix ‘BOOKMY’ has attained exclusive meaning under which only the
plaintiff can claim rights. As noted in the above judgment it cannot be
forgotten that ‘BOOK MY’ is a common English term. Its link with booking for
shows, events, films etc is but obvious. It is a common general term
descriptive of the services which are sought to be provided, namely, booking of
a show, event, movie etc.”
The court appears thus to have taken the
position at the pre-trial stage that “use”
in the Proviso to Section 9(1) means use of the mark independently and does not
also mean use as part of a larger mark; and that this is so even when the
larger mark is a registered one. In other words, the court appears thus to have
proceeded on a prima facie view at the interim stage pending trial that a
descriptive part of a mark cannot acquire secondary meaning and distinctive
character through its use only as part of the mark as a whole, and that this
position does not change even if the larger mark is a registered one. The court noted its earlier 2017 order on the
same plaintiff’s similar interim injunction application in its another earlier
suit [Brain Seed case] in which its same prefix ‘BOOKMY’ had been found prima
facie pending trial to be descriptive initially and not having acquired
distinctiveness from use of the larger mark since, and therefore no exclusivity
had been granted over the same at the interim stage. The court also found
applicable its earlier 2016 decision [Living Media case] wherein the plaintiff had claimed exclusive rights in the mark ‘TODAY’ on the
ground of its continuous use, with variants, since 1975, but the court had held
after trial that continuous use of the mark only as a whole could not result in
a part thereof, being a common/dictionary word, acquiring distinctiveness. In
the instant interlocutory applications, apart from dealing with the question of
exclusivity over a part of a registered mark,
the court had to also make a prima facie determination of overall deceptive
similarity between the two marks which had the common prefix ‘BOOKMY’.
The court took a prima facie view pending trial that the defendant’s mark as a whole was dissimilar to the plaintiff’s mark as a whole, on an overall comparison – “Prima facie the colour scheme, the font used by the defendant are entirely different and people are unlikely to be misguided or confused by the said trade names and looks of the defendant’s trade mark. I agree with the judgment of this court in Bigtree Entertainment Pvt. Ltd. vs. Brain Seeds Sportainment Pvt. Ltd. (supra) that prefix BOOKMY is not an invented word. In fact, it is an apt description of a business that is involved, namely, booking of tickets for shows, events, films, etc.”.
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