During last week’s Practice Work Shop (PWS) Session, Samreen Iboo Sait, Associate, led a discussion on “Is Opting Out of the Metaverse an Advisable Strategy for Brands?”. The session saw an insightful discussion on the potential for monetization of IP within the metaverse. Given that many brands have started to sell their virtual goods in the metaverse, the discussion focused upon whether opting out of the metaverse would be a viable option for brands in the long run. The session concluded with a debate on whether entering the metaverse would be more beneficial for brands in certain certain industries as compared to others.



