During last week’s Practice Work Shop (PWS) Session, Sanjukta Kaushik, Associate, led a discussion on the effectiveness of non-exclusive licensing agreements in stimulating financial and economic growth amongst artisans and craftsmen. The session witnessed an engrossing discussion on the role played by policy-makers in securing commercial interests of artisans. The session further delved into the alternate mechanisms that could be adopted to safeguard the interests of large businesses to engage with artisans in the global business world. The session concluded with some interesting exchange of views on how joint ventures with high-end entrepreneurs enable artisans to attain global reach and reputation.




