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June 30, 2022

Legal Issues Seminar-General IP (LIS-GIP) On “Does Moment Marketing Violate Celebrities’ Personality Rights?”

Featuring: Tanisha Agarwal

A ‘Legal Issues Seminar – General IP’ (LIS-GIP) was conducted by Tanisha Agarwal, Associate, on “Does Moment Marketing Violate Celebrities’ Personality Rights?”. The seminar explored the concepts of moment marketing and personality rights, as well as the relevant rule under the ASCII Code. The session delved into the divergent views taken by courts on the issue and explored relevant judicial decisions in this respect. The session concluded with an interesting discussion on whether there is a need for a statutory amendment to recognize unauthorized promotional activities by brands which violate celebrities’ personality rights.

The presentation can be accessed here.

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