Featuring: Hardik Choudhary
During last week’s Practice Work Shop (PWS) session, Hardik Choudhary, Associate, led a discussion on “Can Co-Branding of Trademarks have Adverse Effects on Brand Awareness?”. The discussion explored various examples of co-branding and whether the pandemic has acted as a catalyst for co-branding. The discussion also delved into the advantages and disadvantages of co-branding for brand awareness, and the reasons thereof. The session concluded with some interesting exchange of views on consumers’ perspective on co-branding.
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