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March 22, 2021

Practice Work Shop (PWS) on “Does the IP Regime in India need to Change with the Evolution of the Virtual Influencer?”

Featuring: Sunidhi Bansal

During this week’s Practice Work Shop (PWS) Session, Sunidhi Bansal, Associate, lead an interesting discussion on whether the IP regime in India needs to change to accommodate the evolution of a new kind of social media influencer, viz. the virtual influencer. The session saw active discussion on who or what constitutes a virtual influencer, the ensuing liability concerns, and IP rights in content created by such influencers.

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