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March 19, 2026

Practice Work Shop (PWS) On “Should Corporations Take Legal Action Against Protesters Who Use Their Brand Logos?”

Featuring: Sonal Kumari

During the last PWS session, Sonal Kumari, Associate, hosted a discussion on “Should corporations take legal action against protesters who use their brand logos?” The session explored the discussion between trademark enforcement and freedom of expression, particularly in instances of parody and criticism during protests, and considered whether use of trademarks of corporations contributes to legitimate public debate or warrants enforcement actions.

The session highlighted that corporations must balance the need to protect their trademarks against the reputational risks of over-enforcement, including potential public backlash and the Streisand effect. While enforcement is essential to prevent dilution and misuse of marks, an overly aggressive approach may be counterproductive. The session concluded that a calibrated approach rather than aggressive enforcement may prove to be an effective strategy for corporations navigating such scenarios.

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