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November 20, 2025

Practice Work Shop (PWS) On “Whether Co-Branding Serves As An Effective Remedy Against Cultural Appropriation?”

Featuring: Meghana Killampalli

During the last PWS session, Meghana Killampalli, Associate, hosted a discussion on “Whether co-branding is an effective remedy against cultural appropriation?” The Attorneys examined whether co-branding could balance the power dynamics between large entities and local artisans by ensuring fair compensation and market access. The Attorneys also discussed the commercial imbalance in bargaining powers leading to exploitation of culture and tradition, especially in light of blatant exploitation from foreign entities. The discussion concluded and emphasized that while co-branding may offer some consolation to those effected by cultural appropriation, it is imperative for the Government to bridge existing legal gaps and take proactive steps to safeguard Indian traditional knowledge globally.

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