Authors: Pranay Bali and Sunidhi Bansal
ALG has submitted Comments in response to the invitation for feedback on the Guidelines for “Influencer advertising on digital media” – draft for stakeholder consultation, which was published in February 2021.
ALG’s officially tendered Firm Submission (FS) is available here.
Disclaimer: Views, opinions, interpretations are solely those of the author, not of the firm (ALG India Law Offices LLP) nor reflective thereof. Author submissions are not checked for plagiarism or any other aspect before being posted.
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ALG does not adopt, have or implement any differential billing rate, treatment or fee schedule for and amongst its clients, whether domestic or foreign, or between any such or other categories, either on a on a case by case basis or on any such categorization basis. ALG does, however, provide differently customized client-tailored suite of its IP legal representational services for each of its clients resulting in naturally different costs to different clients for what might otherwise superficially appear similar engagements but would be only apparently similar engagements. ALG works closely with each of its clients to understand that client’s needs and requirements to adapt its billing structure, format and arrangement itself for a more conducive mutual fit. ALG does provide special discounts to its clients but this is on the basis of long-standing relationships reflecting sustained and deep engagement and commitment. It provides these automatically and only in accordance with its internal policies, not on request, demand, discretion or ad-hocism. ALG also provides but only in accordance with its internal policy in force at any given time, what are in the nature of bulk discounts for several simultaneous similar or related instructions or engagements. Actually, these reflect value based reductions given the nature of the instructions and engagements as a package. ALG’s billing arrangements for any engagement are predicted on an attorney-client relationship. ALG is a lawfirm and it provides only legal IP representational services; it does not provide non-legal IP business services or non-legal IP liaison services. ALG’s billing is for this reason incapable of being disaggregated in any part into either of these two types of services that ALG does not provide. ALG does not have any generally applicable fee schedules for any generic or pre-defined activities, services, tasks or engagements because ALG does not provide such modular or otherwise template based services.
We at ALG take seriously our commitment to serving and uplifting our communities. To these ends, we strive to fulfil our professional and ethical responsibilities by providing free legal services appropriately to indigent or otherwise needy individuals and organisations; briefs and cases.
The firm expects each ALG lawyer, regardless of designation, to devote a portion of her/his time and energies to providing pro bono legal services (for free or at reduced charge). The firm strongly encourages all ALG lawyers to seek and maintain active empanelment with local and regional Legal Aid Committees, to seek and take up legal cases and matters both in court and outside court, at appropriately discounted if not altogether waived professional fees. All ALG lawyers are strongly encouraged to discharge their duty to the bar, profession and society by doing so and they are not restricted to only intellectual property law cases and matters in this regard.
Each ALG lawyer’s record of pro bono legal work is considered an important factor in that lawyer’s evaluation and taken into consideration for advancement decisions at the firm.
ALG provides the same quality of professional representation and legal service, regardless of an accepted client’s ability to pay. Pro bono matters of ALG lawyers are treated as that of the firm and no differently than regular billable matters, being accorded the same attention, dedication and resources.