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February 20, 2024

Practice Work Shop (PWS) On “Can Granting IP Protection To Individuals Effectively Curb Deepfakes?”

Featuring: Sucharitha Banda

During last week’s PWS Session, Sucharitha Banda, Associate, led a discussion on “Can granting IP protection to individuals effectively curb deepfakes?” The session led with a discussion on whether ordinary individuals should enjoy any rights in respect of their persona similar to personality rights enjoyed by public figures and/or celebrities. The members discussed whether such rights, if granted to individuals, will lead to better enforcement against the rising trend of malicious deepfakes. The members delved into administrative, ethical and privacy concerns associated with granting of such rights and the potential roadblocks policy makers may face in enforcement of such rights.

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