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April 15, 2026

Practice Work Shop (PWS) On “Should Personality Rights Extend Beyond Commercial Misuse Include Non-Commercial Uses Of Public Figures’ Identity?”

Featuring: Bhavya

During the last PWS session, Bhavya, Associate, hosted a discussion on “Should personality rights extend beyond commercial misuse include non-commercial uses of public figures’ identity?”. The session explored the expanding scope of personality rights claims in the digital age, largely arising from unauthorized commercial use such as fake endorsements, AI-generated impersonation, and misleading digital content.

The discussion highlighted that while courts have been justified in granting protection in cases involving clear commercial gain or reputational harm, concerns arise where broad takedown orders and injunctions are issued without clearly distinguishing such misuse from legitimate forms of expression. Such measures may go too far by encroaching upon legitimate forms of expression such as artistic content, parody, and satire. The session concluded that while enforcement remains essential in cases of commercial exploitation, a more calibrated approach may be required to ensure that protection against misuse does not extend into undue control over public discourse.

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