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April 18, 2021

Special Legal Issues Seminar (SLIS) on Guidelines for “Influencer Advertising on Digital Media”- Draft for Stakeholder Consultation

Featuring: Sunidhi Bansal and Pranay Bali

A Special Legal Issues Seminar (SLIS) was conducted by Sunidhi Bansal, Associate and Pranay Bali, Principal, presenting the firm’s submissions made in response to the guidelines for “Influencer advertising on digital media” (draft for stakeholder consultation) published by the Advertising Standards Council of India (ASCI), in February, 2021. The Seminar provided interesting insights on the disclosure requirements for influencers while advertising on digital media, virtual influencers and disclosure responsibility for advertisements by them, the proposed guidelines and ALG’s comments and recommendations (accessible here).

The session concluded with interesting questions from the team on the applicability of the guidelines to international influencers and celebrities, the scope of definition of virtual influencers, and technical claims and puffery in social media advertisements.

The presentation can be accessed here.

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