During last week’s Practice Work Shop (PWS) Session, Aishwarya Pande, Associate, lead a discussion on whether use of fluid marks increases brand/consumer engagement or dilutes the original mark. The session witnessed an engaging discussion on the reasons behind the increasing use of fluid marks as a popular marketing tactic, especially in the post-pandemic world. The discussion then progressed to analyse the economic, societal as well as legal aspects revolving around use of fluid trademarks, in particular, the dilution of the underlying mark on account of repeated changes/variations. The session also delved into whether use of fluid marks would be an advisable marketing strategy for relatively newer brands/companies.

For our first post under the ALG Medley Series, we are sharing responses of ALG members Sheja, Krithika, Pranay and Hardik.”

A ‘Legal Issues Seminar-General IP’ (LIS-GIP) was conducted by Shreya Kunwar, Trainee Associate, on ‘Whether Street Art & Graffiti can be Protected as Artistic Works Under Copyright Law?’. The seminar explored the various requirements for an artwork like graffiti to be protected under copyright law, and discussed a few examples of how the rights of street artists are protected and enforced in other jurisdictions. The session concluded with some interesting questions and discussion among the team on the concepts of vandalism and commissioned artwork.

The presentation can be accessed here.

At ALG we take pride in the diversity of our members, and the varied perspectives and ideas that tend to be shaped by unique individual experiences. In celebration of our diversity, we have started a fun series, aptly named “ALG Medley”. ALG members were asked to share a line or word(s) in a language that is native to them. No rules – may be something they use or hear often, that tickles them or just something that stuck with them through the years.

Over the next few weeks, we are sharing the responses that came in covering languages spanning across the length and width of India. We hope you find them as enjoyable as we did!

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We are pleased to share that Ashwani Balayan has been inducted as a member of FICPI – International Federation of Intellectual Property Attorneys pursuant to a unanimous recommendation of the Admission Commission. FICPI is the only international NGO having a membership that is restricted to experienced IP attorneys in private practice whose qualifications are vouched for by international peers.

More information about Mr. Balayan’s membership is available here.